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The Evolution of Why We Work

Your future workforce is living in a Social Revolution. They are motivated by quality of life and looking for a more human work experience.

The Great Resignation may be over but businesses are now fighting a new battle in the war for talent. The Great Retention will be won by the organisations that proactively address the evolving demands of their employees and create a workplace culture each individual is proud to be part of.

In this article we help you understand the evolution of why your employees come to work so that you can begin making plans to ensure they stay.

This process of change has triggered employees to reflect on why they work. What is it that they want from their role and company that helps them spring out of bed in the morning, and motivates them to do their best work every day whilst still maintaining a healthy work-life balance.

Working to live, or living to work in 2023?

It wasn't too long ago employees' attitudes towards work were very different. During the Industrial Revolution people worked to survive. Jobs were limited and as a result employees were forced to stay in their roles even if they were made to work in unfavourable conditions for minimal reward.

Once basic needs had been met, the Information Revolution saw people working to provide a higher standard of living for their families, meaning pay and status were the natural motivators. The number of jobs was significantly higher and employees' loyalty to their company was low. The war for talent was won by the company that paid the most or created the most favourable working conditions - think ping pong tables and free beer!

“Your future workforce is living in a Social Revolution.”

Your future workforce is living in a Social Revolution. They are no longer motivated by survival or by standard of living but by quality of life. Employees are looking for a more human work environment. One with purpose and meaning and built on opportunity, high trust and recognition.

Why we work has changed.

Industrial Revolution

People worked to survive

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The Information Revolution

People worked for Pay & Status

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The Social Revolution

People work for Purpose, Meaning and Progression

Winning the War for Talent

The key to attracting and retaining employees in the future of work is creating a high trust, psychologically safe working environment that treats each and every employee as a unique individual with complex wants and needs.

Claire McCartney, resourcing adviser at CIPD highlights that, “in the current context, money is insufficient to attract and retain talent. While competitive salaries are important, many employees are looking for more meaningful employment that is both personally and culturally rewarding.”

So how can you win the war for talent?

As supported by research from PwC and Deloitte, the best way to attract, retain and get the most from millennial and Gen Z employees is to:

  • Place a high priority on workplace culture
  • Create a working environment that emphasises teamwork, community and collaboration
  • Train Team Leaders to have strong interpersonal skills that build trust, foster empathy and support strong relationships
  • Communicate openly, especially when it comes to career progression, compensation and reward.

Be the change your future workforce demands

Gone are the days of traditional 'fear-based' leadership. Team Leaders and managers of the future need to prioritise building a more human-centric team culture, one where purpose, psychological safety and opportunity for growth enables each and every employee to thrive.

This change starts with your Team Leaders and Managers, the role models in your team with an ability to influence the day to day environment that your employees work within.

The future of work requires leaders of the future and an approach to culture that is democratic, decentralised and puts the wants and needs of team members front and centre.

The time for that change is now, help your team be the difference and make team culture your competitive advantage in 2023.

Interested? Get started with this...

Foundation Programme

The Fundamentals of Human-Centric Team Culture

The Culture Academy's Foundation Programme, The Fundamentals of Human-Centric Team Culture, is a 12-week, cohort based, interactive learning experience.

Your Team Leaders will join a community of like-minded professionals to explore, experiment and grow together into Human-Centric Culture Champions.

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Dig deeper into the research.

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66% of C-suite executives and board members believe culture is more important to performance than the organisation's strategy or operating model.
PwC, Global Culture Survey 2021
“A sense of employee connection is the #1 challenge cited by C-suite survey respondents, with fully 95% acknowledging that their company culture and sense of connection need improvement.”
Deliotte, State of the Global Workplace 2022
“70% of the variance between average, good and great team cultures can be found in the knowledge, skills and talent of the team leader”
Gallup, State of the Global Workplace 2022

Teams of every shape, size and sector are using Kaido to boost their Team Culture.

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