When it comes to the development of company culture, encouraging team leaders to build subcultures from within is the future.
Culture - The set of shared attitudes, values, goals and practices that characterises an institution or organisation.
Team Culture - The way a set of people behave and think that stems from the attitudes and belief systems that they all share. A collection of people (community) working together to achieve a common goal and objective.
What is the difference and why does it matter? Events of recent years have brought culture into sharp focus and rightly so: 66% of C-suite executives and board members believe culture is more important to performance than their organisational strategy or operating model (PwC Global Culture Survey 2021).
So how do you go about nurturing a culture that brings out the best in your people and drives truly high performing teams? In this article we explore the key differences between company and team culture and explore the evolving role of Team Leaders in creating a team culture your employees are proud to be part of.
Before we start, it is worth saying that when we talk about culture, we are not talking about office perks like table tennis and free beer. We are talking about something much deeper, the DNA of your organisation, a living, breathing thing that needs to be carefully nurtured over time to meet the evolving needs of your multi-generational workforce.
Culture is curated, not created. It occurs naturally, whether you like it or not and requires commitment from both employees and leaders to ensure it develops in the right direction.
Put simply, your culture will be the reason employees want to join your company and hopefully, the reason they never want to leave!
Culture can be observed at both a company-wide level and also at a team level.
Traditionally 'culture creation' has been driven by company executives who set a collective mission, vision and purpose, and shout it from the rooftops in the hope that it reaches employees on the ground. Whilst direction from the top is critical, we believe this approach to culture development is outdated and not fit for purpose in the modern workplace.
Let us explain why… To suggest that each and every team in your organisation should operate in the same way based on a common direction set from the top is naive and quite frankly bad business.
Think about all the different teams that exist within your organisation. Now consider the goals, workings and personalities that exist within that team. Each team within your business is entirely unique with its own idea of what success looks like. Sure those goals are linked and heavily influenced by the goals of the wider organisation, but each team has a subculture or sub-DNA that will heavily influence how well the team works together, the employee experience within the team, and outcomes including employee engagement, productivity and performance.
As entrepreneur Steven Bartlett stated, 'companies don't have one culture, companies have 30 different cultures, created by 30 different managers within their teams.' The sum of these subcultures is what combines to form your organisational or company culture.
So when it comes to the development of company culture, we advocate for a Team-Centric approach. Encouraging team leaders to build subcultures based on their team's individual needs and daily realities is a great way to strengthen your global company culture from the bottom up.
As with anything worth investing in, creating a strong team culture takes time and intention. If you are looking for team culture to be a quick fix for your employee retention issue, I am afraid you have come to the wrong place. In fact, you will never 'complete' your Team's Culture. Team Culture is a work-in-progress that needs to be continually iterated over time.
Traditionally, company culture is something that was agreed by company leadership and shared with employees from the top down on an employee's first day at the company.
Currently your Team Leaders spend their time sharing feedback, recognising achievement and conducting one to ones. However, leadership for the future of work requires a much more skilful approach. Leaders will need to show skills such as empathy, curiosity and emotional intelligence so that they can lead in an authentic and ultimately more human way.
How are you going to equip your managers and Team Leaders with the tools, skills and competencies to effectively lead their teams for the future of work? Let us give you a nudge in the right direction…
The biggest challenge companies and leaders face when it comes to curating and nurturing strong team culture is not the theory or the why. It is putting it into action - the how.
The Culture Academy by Kaido exists to show your Team Leaders how to build more human-centric team cultures through action focussed, cohort based learning. The Culture Academy teaches the practical skills needed to build human-centric team culture from within through a combination of live workshops, self-directed action weeks, guided reflection and community support.
It explicitly focuses on helping your Team Leaders nurture their individual team cultures, helping them to move the needle, and in turn, help you make team culture your competitive advantage.
The Culture Academy's Foundation Programme, The Fundamentals of Human-Centric Team Culture, is a 12-week, cohort based, interactive learning experience.
Your Team Leaders will join a community of like-minded professionals to explore, experiment and grow together into Human-Centric Culture Champions.
Learn why building a human-centric team culture from within is crucial for your organisation
The last 3 years has seen a transformational change in the way people work. However it is the evolution in why people work that is much more significant.
To be human-centric is to put your people at the heart of everything you do - always. It's putting the 'human' back into Human Resources
Your future workforce is living in a Social Revolution. They are motivated by quality of life and looking for a more human work experience.
Investing in your culture makes good business sense. It is much more than just a competitive advantage in the war for talent.
Creating a Human-Centric Team Culture requires intention and with the right guidance from leadership anything is possible.